Easter is coming, which means it is time to maximise the opportunities available to you to engage your customer base and boost your sales.
Get your timing and audience eggs-actly right:
While many businesses start promoting Easter straight after the Christmas break, this can undo your great work. With consumers preferring a little more time to wind down after all of the festive cheer, social media trends show that Australians first start talking about Easter three weeks before the event.
Ramp up your Marketing campaigns with one week to go, and then be sure to wrap it up quickly after Easter Monday.
Like with any of your Marketing campaigns, it’s important to tailor any of your activities to the right audience. Consider the things that your customers will be looking for this Easter Long Weekend and how you can leverage those opportunities. Are your customers parents, who will be looking for easy ways to entertain their children? Are your customers DIY gurus who will be looking to take advantage of the long weekend to finish painting the spare room?
If you’re not sure what your customers are going to be doing this weekend, why not ask them? Use your social media platforms and any other engagement tools to put the question out there – “how will you be spending your long weekend?”
Once you’ve identified what your customers need and want, consider how you can provide that solution to them.
Whatever your decision, make sure it adds value that they can’t get from another business.
Promote your business’ trading hours:
Although Australia is rapidly becoming a 24/7/365 economy, there is still a huge community perception about public holiday operating hours and availability.
Reports in recent years have shown that Easter is a high-spending time for Australian consumers – don’t miss out on such a simple opportunity to catch the low-hanging fruit.
Make sure you are reminding your existing clients and telling prospective clients that you are open and ready for business.
Don’t put all of your eggs in one basket:
With all marketing campaigns that your business activates, it is critical to embrace all possible channels for increased chances of success. An omnichannel approach to your Marketing campaigns will result in either opening or reactivating your additional sales funnels. Whether that is promoting your business online with SEO or Google Adwords, or delivering your Marketing material directly into letterboxes, think about what your business can do to better promote it’s offering.
Reaching your target market is the first step, and the next step is converting them into a customer. Can you do this online using an eCommerce platform? Can you offer online or instore exclusive deals?
Don’t leave any stone un-turned in your mission to growing your business.